Pitch

The genre of music which I am going to focus on is Indie as this genre is easy listening and often captures emotions throughout the song. Throughout the music video, I will focus on one person (the song artist) and try to create an emotional piece which moves audiences and grasps attention. When filming, I will focus on outdoor settings to create a sense of individuality in large open areas. Areas which I may consider would be beaches and open woodland areas. However, I may minimulistically use indoor areas in filming to create contrast.

In terms of cast, I intend to focus on one person as this will highlight focus from audiences. Also, moments will be easier captured when there is one individual person. When focusing on costume, I will try to create loose fitting casual clothes which are quite natural as this will capture the easy listening theme throughout the task. Also, this type of outfit will match the music genre. I will make sure that make-up is minimulistic to continue with the natural theme. I hope to have a tall teenage girl as my main character.

I will take inspiration from musical artisits such as 'Ellie Goulding' and 'Birdy' as these artists have a similar focus of genre and narrative to their music. During research, I may take inspiration from more artists which may contribute further ideas to my coursework.

When filming, I would like to shoot on a partly cloudy day at approximately early evening. Again, this help to capture emotion and continue with the genre of music. I may consider to use a sun set when filming which may create a good effect.

When creating my print tasks, I hope to create a colour scheme which matches throughout my coursework in order to make the same music album advertisement recognised in different forms of media. I intend to decide on a colour scheme at a later stage after I have carried out further research into similar forms of media.

My target audience will be mainly females aged between 16 and 30. I feel this age group and gender will be appropriate to aim towards as these individuals are often focused on emotions which is something I would like to capture within my video. Teenage girls and young women usually like to listen to soft lyrical songs and so, I aim to match a music video which relates to this theme. In terms of how this will effect my design is I will try to create a soft design with natural colours and flowing lines which capture a natural theme and look quite elegant. I will also use a character in this age group within my music video so that my audience can relate to the model in some way.