Conclusion

I have created an online Prezi to display my feedback to my audiences' views and to my pieces overall. The link is below:

http://prezi.com/6wpu2c_mi_zt/present/?auth_key=jg9f5ul&follow=2xcu2fhwzor-

Evaluation question four: How did you use new media technologies in the construction and research, planning and evaluation stages?

As I wanted to keep my blog quite media rich, I decided to use various technologies to present my ideas and evaluation stages. For example, when creating my print tasks, I used Adobe Photoshop which is quite a recent technology which allows great photo editing quite easily and creates professional looking pieces. When taking photographs and recording my video, I used a Cannon 600D DSLR camera which enabled great quality images and video footage. This is much more advanced technology than in the past as they are much more visually pleasing. When editing my music video, I used the program Adobe Premier Pro which enabled me to use a range of effects o make separate recorded clips a flowing music video which looked very professional when previewed.

When displaying research and evaluation stages, I used the website http://animoto.com/ to create a slide show to music which displayed some images and some text. This meant that I could create a mini website for my developments and it was more technological than a stadard PowerPoint. A further website which I used during developments was http://prezi.com/ as this enabled me to create an online presentation in the theme of a mind map which shares ideas. These looked successful and added a professional touch to my research and developments.

In terms of displaying videos, I created my own Youtube channel which enabled me to upload my music video and audience feedback recordings onto my own Youtube website. This then meant that the videos were easily accessed and also added the use of a new technology.

Evaluation question three continued...

After gathering some audience feedback from my target audience about my music video, I have learnt that my clips and use of natural settings relate well to my music genre and the song itself. In addition, everyone seems to like the use of character and how she shows natural beauty as opposed to being made up and dressing inappropriately as this does not fit the indie music genre. On the other hand, they seemed a little confused by the change between black and white and colour as they didn't know what the effect of this was supposed to be.

Overall, I feel the feedback I have recieved is in quite a bit of detail which helps me, however, I feel I could have gathered more.

Evaluation question three: What have you learnt from audience feedback?

I have interviewed a female aged 18 who I felt would give me some extreme in depth detailed feedback on my music video. I have asked her questions about the music video which I felt would help me most. I chose this girl as she fits into my target audience as she loves to listen to indie music genres and is very natural herself. I also felt that she could relate to the emotions well. I have posted this interview on my Youtube channel and posted the link below:

http://youtu.be/1syOoSdd97w

After I had posted my music video on youtube, I had recieved some feedback on my video and I have print screened the comments below:

These comments were given before I recorded the main audience feedback interview. I did not really feel that this audience feedback helped me as there were too few comments, however one of them was quite detailed. I felt it would be more appropriate to record feedback with set questions which would recieve more detailed answers.

In addition, I have attempted to gather some audience feedback via a questionnaire, however, I have only gathered four in depth answer sheets as many were not helpful at all as they only gave short or one word answers which I did not learn from. These questionnaires have been print screened below:

Evaluation question two: How effective is the combination of your main product and ancillary texts?

The second evaluation question is to explain how effective the combination of my main product and ancillary texts are.

The online Prezi which I have created answers this evaluation question. The link is posted below:

http://prezi.com/uhu0jpdzuc8x/present/?auth_key=iyzvqx5&follow=2xcu2fhwzor-

Evaluation question one continued...

I have created an online prezi to present my ideas of how I felt I have constructed different elements to my video in relation to my most inspirational texts.

http://prezi.com/mnadmtdmoe4s/present/?auth_key=k3f6uqv&follow=2xcu2fhwzor

I have also filmed myself talking about how my video has constructed narrative elements, as well as including theory too. I have posted the video on my Youtube channel and the link is below:

 http://youtu.be/uaTgz-yy5As

In relation to my print tasks, I took Adele's 21 album cover and Ellie Gouldings Lights cover as my inspirational texts as these were professional covers. I loved the way in which the characters were percieved to be extremely natural and the colour schemes used were also natural. My main aim when designing my print tasks was to relate them to nature. I did not want any false elements to the cover or advertisement as I felt a natural theme had to be followed throughout. This short animoto presentation compares my CD cover to that of a professionals.

http://animoto.com/play/mP1nREb7S2l9AbspaXFtyQ

Evaluation question one: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Above is a print screen of 9 frames of my music video. This idea was inspired by the work on the website www.artofthetitle.com. I have selected these frames as they are the most influencial parts of the video. In terms of the storyline within the music video, I wanted to create a video which didn't show a storyline, it mainly acted out emotion which signified a broken relationship in order to let the audience draw their own conclusions as to what happened with the relationship. The lyrics to the song 'Skinny Love' also tell a story of how the relationship was broken. Within editing on Adobe Premier Pro, I used the black and white effect odd times within the video in order to try and create a contrast between what the character is doing in reality, and her thoughts within certain moments.

My first frame is how the music video initially starts. This frame introduces my main and only character. Within this frame the character is walking up a set of stairs within the Holy Trinity Church. The audience are instantly intregued because the footsteps are in time with the music which instantly captures emotion and the soft flowing lyrical music. I decided to use a medium close up for this frame so that the middle of the body and hands were on show as opposed to the head and feet. I wanted the music video to rarely (if at all) show the characters face as I wanted the video to be based purely upon touch and senses in order to capture emotion. In terms of editing, I used effects on Adobe Premier Pro to make this frame black and white. I wanted to keep having a contrast of black and white and colour to separate the difference between thoughts and reality.

Frame two shows the character walking up the middle of the church, just how a bride would on her wedding day. She is also dragging a silk like material behind her which is giving the effect of a brides veil. This shot then pans up to eye level as the character walks up the floor and turns into a long shot. This gives the idea that the camera is showing each footstep she takes and also creates the impression that she is taking singular steps to overcoming her broken relationship.

This third frame was purely to show a technique which I have frequently used on Adobe Premier Pro. This fading out technique helped me a lot throughout making my video because this enabled me to create a very flowing video which matched the musicality of the song. This effect also made my video look more professional.

The medium close up shot of my character in black and white in frame four was videoed hoping to create emotion. Her hands made a love heart which signifies the main meaning of the video and also relates to the design of the hearts on my print tasks. I also used slow motion techniques within this part of the video in order to slow the hand movements down and create more emotion.

Frame five is the only time in the video in which we see a part of the characters face. I wanted this to happen deliberately to give the effect that she is now looking back on all of the events which have happened in the past and she is now closing the door and locking these thoughts out of her mind.

In the sixth frame, we have a similar effect to frame two whereby the silk material is recreating a typical brides veil. In this part of the video, she pulls it from her head and drops it to the ground, however, I have used slow motion techniques again in order to create more of a flowing technique which fits more with the music. The camera also follows the material down to the floor which indicates how the relationship has just fell to the ground.

The seventh frame shows the change of setting within the music video, when we change from the Holy Trinity Chirch to Seaham beach. I start this setting off by filming the waves coming into shore. The sky also reflects in the sand to add some subtle colour within the frame. This shot is quite a close up shot. Also within this setting, I added some background sound effects of waves which added further effect to the shots.

The eighth frame shows the footsteps that the character has taken in the sand along the shoreline. The footsteps then all get washed away by a wave and then the video then fades to black which is the last frame on this print screen.