http://www.youtube.com/watch?v=aNzCDt2eidg&safe=active - This music video of 'Skinny Love' by Birdy really appeals to me. I think it is very successful as it captures the meaning of the song. I particularly like the range of different camera angles and different settings used to create the video. The consistent flowing theme used on the video helps to capture the emotions released within the song and helps to create a natural theme which is something I would really like to create within my video. The way in which all footage is in time with the music helps to create a good connection between artist and audience.
http://www.youtube.com/watch?v=hLQl3WQQoQ0&safe=active - This video is 'Someone Like You' by Adele. I like the way in which it is focused on one person and successfuly tells a story. I also like the use of black and white which creates a bolder impression and gives more emotion to the song. This video tells a very detailed story of the meaning of the song. Although you get lost within this clip and feel as though you are included in the story, I feel I would like to create a music video which enables the viewer to construct their own stories of what is happening with the character.
http://www.youtube.com/watch?v=D9AFMVMl9qE&safe=active - I quite like this music video of 'Your Song' by Ellie Goulding. It includes many settings which add dimension and depth to the story that is being told throughout the song. Again, the music video focuses on one individual. The character wears everyday clothes and minimal make up which relates to the reader well as she is perceived as a typical woman like any other and not a false model who everyone aspires to be like. She creates a theme which suggests that everyone is equal and all go through similar situations.
http://www.youtube.com/watch?feature=endscreen&NR=1&v=UAWcs5H-qgQ&safe=active - The music video on this hyperlink is 'The A Team' by Ed Sheeran. This video really captures the story which is being told during the song. The video also uses a black and white effect throughout which creates a modern and imaginative approach. Also, at the end of the video, a sunset is used which is what I was considering to use in my video. Many different camera angles are also used which creates a sense of uncertainty which matches the song. As this unusual confused music video narrative has been created, it may be cleverly created so that viewers focus mainly on the song and lyrics as opposed to the video itself.
http://www.youtube.com/watch?v=8v_4O44sfjM&safe=active - I quite like this unique music video which is 'Jar of Hearts' by Christina Perri. The animations that are added match the name of the song and the misty theme creates a dark and emotional theme. The camera often turns which grasps the confused emotions of the female character. The lyrical dancers also create a good dimension to the video. I feel this video is trying to create what her inside emotions look like and what is going on within her which is quite an unusual theme.
http://www.youtube.com/watch?v=0G3_kG5FFfQ&feature=relmfu&safe=active - I like the way in which contrast is used between past and present in this video. Brighter settings are used in the past and darker settings are used in the present which indicates the relationship has changed for the worse and this maches the lyrics of the song. I quite like this technique and may consider using it in my music video.
Summary of all videos...
All of these videos successfully create emotion and tell stories which match the lyrics expressed in the song. All the characters used are natural and share a normality look which creates a sense of reality and so, can interact with the audiences as people may have been through similar situations. In addition, black and white effects are often used which I particularly like and would consider to use in my music video.
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