Evaluation question one: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Above is a print screen of 9 frames of my music video. This idea was inspired by the work on the website www.artofthetitle.com. I have selected these frames as they are the most influencial parts of the video. In terms of the storyline within the music video, I wanted to create a video which didn't show a storyline, it mainly acted out emotion which signified a broken relationship in order to let the audience draw their own conclusions as to what happened with the relationship. The lyrics to the song 'Skinny Love' also tell a story of how the relationship was broken. Within editing on Adobe Premier Pro, I used the black and white effect odd times within the video in order to try and create a contrast between what the character is doing in reality, and her thoughts within certain moments.

My first frame is how the music video initially starts. This frame introduces my main and only character. Within this frame the character is walking up a set of stairs within the Holy Trinity Church. The audience are instantly intregued because the footsteps are in time with the music which instantly captures emotion and the soft flowing lyrical music. I decided to use a medium close up for this frame so that the middle of the body and hands were on show as opposed to the head and feet. I wanted the music video to rarely (if at all) show the characters face as I wanted the video to be based purely upon touch and senses in order to capture emotion. In terms of editing, I used effects on Adobe Premier Pro to make this frame black and white. I wanted to keep having a contrast of black and white and colour to separate the difference between thoughts and reality.

Frame two shows the character walking up the middle of the church, just how a bride would on her wedding day. She is also dragging a silk like material behind her which is giving the effect of a brides veil. This shot then pans up to eye level as the character walks up the floor and turns into a long shot. This gives the idea that the camera is showing each footstep she takes and also creates the impression that she is taking singular steps to overcoming her broken relationship.

This third frame was purely to show a technique which I have frequently used on Adobe Premier Pro. This fading out technique helped me a lot throughout making my video because this enabled me to create a very flowing video which matched the musicality of the song. This effect also made my video look more professional.

The medium close up shot of my character in black and white in frame four was videoed hoping to create emotion. Her hands made a love heart which signifies the main meaning of the video and also relates to the design of the hearts on my print tasks. I also used slow motion techniques within this part of the video in order to slow the hand movements down and create more emotion.

Frame five is the only time in the video in which we see a part of the characters face. I wanted this to happen deliberately to give the effect that she is now looking back on all of the events which have happened in the past and she is now closing the door and locking these thoughts out of her mind.

In the sixth frame, we have a similar effect to frame two whereby the silk material is recreating a typical brides veil. In this part of the video, she pulls it from her head and drops it to the ground, however, I have used slow motion techniques again in order to create more of a flowing technique which fits more with the music. The camera also follows the material down to the floor which indicates how the relationship has just fell to the ground.

The seventh frame shows the change of setting within the music video, when we change from the Holy Trinity Chirch to Seaham beach. I start this setting off by filming the waves coming into shore. The sky also reflects in the sand to add some subtle colour within the frame. This shot is quite a close up shot. Also within this setting, I added some background sound effects of waves which added further effect to the shots.

The eighth frame shows the footsteps that the character has taken in the sand along the shoreline. The footsteps then all get washed away by a wave and then the video then fades to black which is the last frame on this print screen.